MILANO UNICA, JULY 9-11, 2024 – Pavilion 1 Stand J25
Cutting-edge technological processes reimagine merino wool fiber into an extraordinary natural yarn. Through a partnership with CM tessuti, IST Corporation‘s Japanese technology merges with Italian craftsmanship excellence, giving birth to two exclusive collections showcased at Milano Unica.
In an industry where innovation is rare, a true breakthrough emerges: IST PLATINUMWOOL™.
IST Corporation, a pioneering Japanese company, unveils a new and patented natural fiber, evolution of Merino Wool, on the global stage. This product of cutting-edge, top-secret patented technology redefines quality standards and premium performance in the world of luxury textiles.
IST PLATINUMWOOL™ marks a qualitative turning point in the realm of natural fibers. This Japanese innovation, certified by RWS (Responsible Wool Standard), boasts an extreme fineness of 14.5 microns, endowing it with exceptional properties.
IST PLATINUMWOOL™ not only preserves the intrinsic benefits of wool but significantly amplifies them. It stands out with superior luster and tactility, while its extraordinary softness is complemented by high resistance to pilling. The most cherished qualities of traditional wool are enhanced: exceptional wrinkle resistance, superior odor-neutralizing capabilities, and unprecedented freshness to the touch.
Its substantial drape and surprising versatility make IST PLATINUMWOOL™ ideal for multiple applications, from knitwear to shirts, to the most elegant outerwear.
This premium-quality fiber offers an unprecedented sensory experience, opening new creative horizons in luxury textiles and providing designers with a versatile material that combines superior performance with refined aesthetics.
The new and patented innovative wool fiber from the Japanese company IST Corporation is the basis of two exclusive collections, the result of a strategic partnership between IST Corporation and the Biella-based CM Tessuti. This technical and creative alliance, which fuses Japanese ingenuity with Italian artisan excellence, makes its debut at Milano Unica, presenting fabrics that harmoniously blend two worlds, creating a unique and distinctive textile language.
The made-in-Japan line captures the essence of Japanese minimalism with clean designs and pure lines, while the made-in-Italy collection celebrates Italian fashion tradition, with a particular focus on high-end knitwear.
Both offerings fully exploit the extraordinary qualities of IST PLATINUMWOOL™, providing designers with a spectrum of new creative possibilities in the world of luxury textiles.
The strategic partnership between IST Corporation and CM Tessuti extends beyond product development into the commercial realm: in addition to producing the jersey collection, CM Tessuti will manage the distribution of both fabric collections made with IST PLATINUMWOOL™ in Europe, the United Kingdom, and the United States.
This agreement ensures clients receive a comprehensive service, from import to final delivery, offering the security and reliability of a European partner in managing every aspect of the supply of this innovative material.
